# Toni Lopes > Narrative portfolio of Toni Lopes, WordPress developer and partner at 2WP. 12+ years building sites, systems and performance for companies and institutions that cannot fail. Language: en-US Canonical: https://tonilopes.com.br/?lang=en ### Opening WordPress developer. Partner at 2WP. I don’t ship a stock theme. I build the WordPress the business actually needs — and for more than twelve years I’ve done that with 2WP, for people who can’t afford a site that stalls, goes down, or vanishes from Google. ### Origin 12+ years in the market I come from the overlap most developers dodge: IT on one side, marketing on the other. Degree in Systems Analysis and Development. Years spent on what actually makes a site sell, rank, convert. Then the obvious part: bad WordPress costs more than good WordPress. Always. We built 2WP to be the opposite of the freelancer who disappears and the agency that outsources what it doesn’t understand. Specialists. A contract. Code you can maintain. Twelve years. Five hundred-plus projects. Large companies, critical ops, public institutions. Vila Olímpia — or remote, if the coffee is virtual. It’s not about putting a site live. It’s about building WordPress ready for the size of your business. - `4f2a` 2014 — first WordPress in production - `9c18` 2016 — 2WP becomes an operation, not a hobby - `b7e0` 2019 — public sector and large clients - `e31d` 2022 — systems, not just sites - `a90c` 2026 — still on the hook — still getting better ### Method Every delivery of mine follows the same path. It isn’t bureaucracy. It’s how I avoid rework — yours and mine. #### 01 Listen Before we talk plugins, I want the problem. Traffic, conversion, an editor who can’t publish, PageSpeed in the red. Thirty honest minutes beat a fifteen-page brief. #### 02 Proposal Scope, timeline, investment. You approve before a single line of code. No surprises mid-sprint — and no theater in the meeting. #### 03 Real WordPress Custom theme and plugin when that’s what it takes. No hacks piled on a page builder. The CMS has to hold up in the admin and on the server. #### 04 Interface UX isn’t decoration. It’s the path the user — and Google — will follow. Mobile first, clear hierarchy, an admin the client can use on Monday. #### 05 Performance Core Web Vitals in the green. LCP, CLS, INP. Cache, images, critical CSS, whatever it takes. Whatever is excess, out. #### 06 Live — and after Deploy with monitoring. Docs. Maintenance. I don’t disappear on Friday after go-live. ### Work I won’t list everything that shipped from 2WP. Five scenes are enough for you to see the kind of problem I like to solve. #### Suporte para WordPress CRM · client portal — https://suporteparawordpress.com.br/ **Problem:** Tickets on WhatsApp, hours lost in email, the client with no status. WordPress support in the dark doesn’t scale — and 2WP needed the opposite. **What I did:** Our own CRM and portal at suporteparawordpress.com.br: tickets, comments, hours and SLA in the open. Client panel and internal panel, live, no helpdesk-plugin Frankenstein. - 24h — response SLA - 2 — portals: client and team - 1 — source of truth for hours #### DoMarket Marketplace · WooCommerce — https://domarket.com.br/ **Problem:** Multiple vendors, orders, commissions — the kind of operation a “theme” WooCommerce won’t hold. **What I did:** A WordPress + WooCommerce system with a vendor module that didn’t exist off the shelf. Payments and logistics plugged in. Ninety days to launch. - 90 days — to go-live - N vendors — multi-vendor architecture - 1 — one platform, not a Frankenstein #### CursoMeds LMS · education SaaS — https://meds.cursomeds.com.br/ **Problem:** Medical residency, protected content, traffic spikes. A generic LMS would fall over on exam day. **What I did:** A SaaS platform on WordPress: custom LMS, members area, real progress. PageSpeed 92+ in production — and support that doesn’t sleep on Saturday. - 10k/day — peak users - 92+ — PageSpeed in production - 24/7 — ops support #### Zona Imaginária E-commerce · retail — https://lojazonaimaginaria.com.br/ **Problem:** Large catalog, conversion sensitive to the millisecond. A slow site is an abandoned cart — period. **What I did:** WooCommerce optimized end to end. Forty percent less load time. Monthly maintenance so the result doesn’t rot the following month. - 40% — less load time - 90+ — PageSpeed mobile and desktop - 12× — maintenance still on #### EaeMaq Editorial · ag and heavy machines — https://eaemaq.com.br/ **Problem:** A magazine on farm implements and heavy machinery. Cover story, trade shows, products, store — high publishing volume. An editorial portal can’t look like a blog or go down on show day. **What I did:** Editorial WordPress at eaemaq.com.br: market taxonomy, cover story, digital magazine and storefront. The newsroom ships at volume. The CMS keeps up. - 145+ — issues live - 4 — fronts: news, product, show, store - 1 — one CMS for the volume, not a Frankenstein ### Trust A number doesn’t replace a conversation. But it explains why large operations and public institutions call me when the site cannot fail. - 12+ — years as a WordPress specialist - 500+ — projects delivered by 2WP - 90+ — PageSpeed score as an acceptance bar - 97% — clients who recommend us > Toni and 2WP are extremely competent and have deep WordPress knowledge. Dynamic form, CRM integration — solved fast, at a professional level. > > — Project partner, public recommendation Sectors: CRM / support, Marketplace, Education / LMS, Digital retail, Ag / machinery, Institutional, Public sector ### Contact If WordPress is at its limit, we talk. An honest diagnosis. No lock-in, no theater. You name the problem — I say if it’s mine, and what I’d do in week one. - Diagnosis within 24 business hours - Proposal with scope, timeline and investment - WordPress, SEO, UI/UX and whatever comes after go-live - Email: contato@2wp.com.br - WhatsApp: +55 11 95446-2664 (https://wa.me/5511954462664) - Vila Olímpia, São Paulo - [2WP](https://2wp.com.br) - [Suporte para WordPress](https://suporteparawordpress.com.br/)